THE WIDGET IS THE PRODUCT
- See what is still on the list at a glance, and tick things off from the widget without opening the app.
- Small, medium and large widgets, plus Lock Screen widgets.
- Made to look right on tinted and clear Home Screens too.
Shared grocery list for two
Magnet
Our Fridge Door
A shared fridge door on your Home Screen: a To buy list, reminders and handwritten notes, held by magnets. Tick things off from the widget, send a heart.
Coming January 21, 2027- Free
- iPhone and iPad
- For two
A look inside
Manifesto
Most of love is remembering the oat milk.
Every home used to have a fridge door. The shopping list hung there, next to the dentist’s card, a drawing and a note that said “back at six”. It belonged to nobody. Whoever saw the milk running out wrote it down, whoever went to the store took the list, and anything could go up or come down in a second, because a magnet held it.
Then the list moved into our phones and became software for teams. Assign it to someone. Pick a category. Set a due date. Mark it overdue, in red. That’s a good way to run a project. It’s a strange way to share a home with someone you love.
The hard part of a home was never the shopping. It’s the noticing: that the milk is low, that Mum’s birthday is on Saturday, and then keeping track of whether it got done. Sociologists call it cognitive labor. It is mostly invisible, rarely shared evenly, and it starts a lot of arguments. When one of you hands out the jobs, one of you has become the manager, and the other waits to be asked.
Magnet puts the fridge door back where you’ll both see it: on your Home Screens. This is what we think it should be.
Nobody is the manager.
There are no assignees in Magnet, on purpose. Whoever notices writes it down; whoever is at the store gets it. You both see the same door, so nobody hands out jobs and nobody waits to be asked.
Quicker to write than to say.
One line, no forms. Type “oat milk ×2” and it’s on the list, with the quantity and the aisle worked out. “Mum’s birthday on Saturday” becomes a reminder for Saturday.
A glance, not a check-up.
Nobody opened the fridge door to read it; you walked past it. Magnet lives in your widgets, so what’s still needed is there whenever you look at your phone, and you tick it off right there. Nobody has to ask “did you get the milk?”
Say what is, not what went wrong.
“Milk’s still on the list”, never “You forgot the milk”. Nothing turns red, nothing is overdue, and there are no streaks to keep alive. A list that nags makes one of you the nag.
Quiet unless it matters.
Your phone shouldn’t buzz because someone added eggs. Magnet speaks up for a heart, a store run, a thank-you, a note you want seen now and your partner joining, and if you like, one gentle heads-up on the morning of a dated reminder. Everything else waits on the door.
Lists and love on one door.
The fridge always held both: the milk and the note. Draw one with your finger, send a heart, and when your partner brings home the thing you added, say thanks. The little things are most of it.
Just the two of you.
One door, two people, joined with a code. Not a family hub or a team workspace: no strangers, no feed, nobody else in your kitchen.
Pay for looks, never for the list.
The list, the widgets, notes, drawings, hearts and store runs are free for both of you, with no ads and no tracking. Magnet Plus adds fridge colors and more papers, and when one of you has it, your door has it on both phones.
It works where the signal doesn’t.
Stores are where phones lose signal. Magnet keeps working offline, for adding, ticking and drawing, and catches up as soon as you’re back online.
That’s all Magnet is: a fridge door for two, back where you’ll both see it. — Nordbeam
Where this comes from
- Laurel Swan & Alex S. Taylor, “Notes on Fridge Surfaces”, CHI 2005 Families organize their lives on the fridge door, and magnets let anything go up, move or come down.
- Allison Daminger, “The Cognitive Dimension of Household Labor”, American Sociological Review, 2019 The unseen work of a home is anticipating what’s needed and keeping track of it, and it falls unevenly.
- Emma, “Fallait demander” (“You Should’ve Asked”), 2017 The comic that named the mental load: when one partner waits to be asked, the other has become the manager.
- Sara B. Algoe, Shelly L. Gable & Natalya C. Maisel, “It’s the Little Things”, Personal Relationships, 2010 Gratitude for a partner’s small kindnesses marked the good days in a relationship, and carried into the next.
A fridge door for the two of you, right on your Home Screen.
ONE LINE, NO FORMS
- Type "oat milk" and it is on the list. No categories, assignees or due dates to fill in.
- Dated things get one gentle heads-up on the morning of the day.
- Type a note or draw one, held to the door by a magnet.
SHOP AND SAY IT WITH A HEART
- Start a store run and your partner can follow along, and add things while you shop.
- Send a heart with one tap.
- Say thanks when your partner gets the thing you added.
CALM BY DESIGN
- Nothing turns red. No overdue, no streaks, no nagging.
- Works offline and catches up when you are back online.
- In English, Swedish, French, Spanish and Arabic.
Magnet keeps what you would stick on the fridge in one calm place: a To buy list, Don't forget reminders and little handwritten notes. Add something and it appears on your partner's phone and widget a moment later.
MAGNET PLUS (OPTIONAL)
Everything above is free: the list, the widgets, notes, drawings, hearts and store runs. The optional Magnet Plus adds:
One purchase covers both of you: when one of you has Plus, your shared door has it on both phones. Pay monthly or yearly (the yearly plan starts with a free week), or once for good.
- Fridge colors: paint your door Mint, Sky, Blush, Butter or Lilac, in the app and on your widgets.
- Every paper: blush, lilac and white notes as well as butter, mint and sky.
